Μέσα από την υψηλότερη αυτή αξία επιτυγχάνεται το ανταγωνιστικό πλεονέκτημα της επιχείρησης, δηλαδή η υπεροχή της ίδιας και των προϊόντων της έναντι του ανταγωνισμού. Όλα τα παραπάνω με τη σειρά τους οδηγούν σε πιστότητα των πελατών και τελικά σε επαναλαμβανόμενες πωλήσεις των προϊόντων / υπηρεσιών της επιχείρησης.
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Έτσι φτάνουμε στα αποτελέσματα της μηχανής αναζήτησης. Ουσιαστικά, είναι η άκρως απαραίτητη υπηρεσία για όλες τις εταιρείες μάρκετινγκ.
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Αυτό το άρθρο θα περιγράψει τι είναι και γιατί είναι ζωτικής σημασίας για την επιχειρηματική επιτυχία.